1. 20 years excellent experience of writing for ad agencies, design shops and direct clients.
2. Trained at what was then considered the most creative agency outside London.
3. Won creative and effectiveness awards.
4. A decidedly relevant degree, not commonplace amongst copywriters: a BA (Hons) in English language and literature from Manchester University.
5. Realistic, competitive prices.
6. Challenging deadlines met.
What else do you need to know? Inside leg measurement? Favourite butterfly?